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It happens all of the time. A reporter ambushes someone with questions they are unprepared to answer. Or, an executive blows an on-camera opportunity to promote their organization's key messages.
Don't let this happen to you.
Register for the NAHB Spokesperson Training sessions held during the NAHB Spring Board of Directors Meeting in Washington, D.C., on May 17-20 — the last sessions to be offered until the 2012 NAHB International Builders' Show in February.
The seminars will help association members and leaders be more persuasive and effective communicators, in particular, during on-camera media interviews and when giving speeches and other presentations.
Led by professional communication consultants with more than 30 years of experience, the seminars — which include on-camera role playing — focus on the issues and situations that home builders, HBA staff and affiliate members frequently face.
“Being put on the spot and seeing it on TV was very helpful, and the information was top-notch,” said Rick Parmeter, of Clear Creek Log Homes in Eau Claire, Wis., and a seminar attendee.
Spring Board Spokesperson Training Sessions:
Interview Skills — Tuesday, May 17
Presentation Skills — Wednesday, May 18
Interview Skills teaches NAHB members how to give clear, concise answers while in a high-pressure, spur-of-the moment interview. The training also helps participants master strategies for broadcast and print interviews — including message development, the “bridging” technique and controlling the interview.
Members attending the Presentation Skills session learn how to confidently prepare and deliver dynamic presentations to any audience. The session focuses on how to organize and deliver a speech and presentation with accompanying question and answer sessions.
Each full-day session is $495 per person. Registration is limited to 12 participants.
Members can register securely on the spring board registration website with a credit card for one or both of the spokesperson training sessions.
For more information, email Gwyn Donohue at NAHB, or call her at 800-368-5242 x8447.