March 21, 2011
Nation's Building News

The Official Online Newspaper of NAHB

Upcoming Webinars
March 23: Webinar to Examine Consumer Preferences of Today’s Renters

With recent research suggesting that future renters will be distinctly different from their predecessors because of generational shifts, rapidly evolving technology and the emergence of social media, NAHB Multifamily is hosting the webinar, “Consumer Preferences for a New Generation of Renters,” from 2:00-3:00 p.m. on Wednesday, March 23, to explore this evolving dynamic.

During the webinar, a leading market researcher and an architect will address the differences between traditional and future renters influencing today’s design trends.

They also will discuss and illustrate how to satisfy the housing expectations of Gen Y and Millennials renters while also addressing the reality of today’s challenging economy.  

Attendees will:

  • Learn critical social, cultural and lifestyle trends that have an impact on design
  • Examine strategies that tap into shared preferences of multi-generational renters
  • Discover ways to attract younger renters while creating product that fits their lifestyles and budgets

To Register

The webinar is $25 for NAHB Multifamily members, $75 for NAHB members and $100 for non-members.

To register, click here; or visit for more details, including the complete list of webinars in the NAHB Multifamily E-Learning Series.

For more information, e-mail Sheronda Carr at NAHB, or call her at 800-368-5242 x8168.

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