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With recent research suggesting that future renters will be distinctly different from their predecessors because of generational shifts, rapidly evolving technology and the emergence of social media, NAHB Multifamily is hosting the webinar, “Consumer Preferences for a New Generation of Renters,” from 2:00-3:00 p.m. on Wednesday, March 23, to explore this evolving dynamic.
During the webinar, a leading market researcher and an architect will address the differences between traditional and future renters influencing today’s design trends.
They also will discuss and illustrate how to satisfy the housing expectations of Gen Y and Millennials renters while also addressing the reality of today’s challenging economy.
Learn critical social, cultural and lifestyle trends that have an impact on design
Examine strategies that tap into shared preferences of multi-generational renters
Discover ways to attract younger renters while creating product that fits their lifestyles and budgets
The webinar is $25 for NAHB Multifamily members, $75 for NAHB members and $100 for non-members.
For more information, e-mail Sheronda Carr at NAHB, or call her at 800-368-5242 x8168.