March 21, 2011
Nation's Building News

The Official Online Newspaper of NAHB

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Association News
BuilderRadio Founder and Co-Host Jerry Rouleau Dies at 62
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Jerry Rouleau

The founder of BuilderRadio and The Selling More Homes podcast, Jerry Rouleau, who had been battling cancer for two years, died at the St. Francis Hospital and Medical Center in Hartford, Conn., on March 15. He was 62.

A fervent industry supporter, Rouleau worked in the industry for more than 25 years — first offering public relations, sales and marketing resources and consulting as president of his firm, J. Rouleau & Associates; and then through blogs, webinars and BuilderRadio, which he co-hosted for more than three years.

During his career, Rouleau spoke personally to more than 8,000 industry professionals who attended his seminars and workshops. He shared the stage with most of the industry’s best-known speakers and trainers, and appeared with the motivational speaker, Earl Nightingale.

Rouleau authored many industry books, including “Selling New Homes: Sales & Marketing Workbook for Million-Dollar Producers,” “Selling More Homes the Easy Way,” “The Insider’s Guide to Selling More Homes” and the e-book, “Selling More Homes the Easy Way, Part 2.”

Rouleau was an active member of NAHB and a regular speaker at the NAHB International Builder's Show for the past several years.

He also was active in the Building Systems Councils and was a recipient of the councils’ coveted S.A. Walters Systems-Built Achievement Award.

Earlier this year, the National Sales and Marketing Council’s Institute of Residential Marketing honored Rouleau with its Friends of the Institute award for his years of support and contributions.

After having lost his first wife, Jan, to cancer 10 years ago, Rouleau created Jan's House of Hope, a fundraising project that involved building a 3,100-square-foot home on a barge, which toured seven cities on the East Coast and generated more than $15 million of publicity for cancer awareness in a two-month period.

Rouleau is survived by his wife, Valerie; his sons, Jason and Scott, and Scott’s wife, Amber; his daughter, Kerry, three sisters and numerous grandchildren, cousins, nieces and nephews.

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