February 7, 2011
Nation's Building News

The Official Online Newspaper of NAHB

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Sales and Marketing
IRM Elects Brian Flook, Meredith Oliver to 2011 Leadership


Brian Flook


Meredith Oliver

The Institute of Residential Marketing (IRM) announced the selection of two new officers during the NSMC/IRM joint board meeting on Jan. 11, which preceeded the NAHB International Builders' Show in Orlando.

The IRM Board of Governors elected Brian Flook, MIRM, CMP, president of Power Marketing & Advertising, LLC, to be the 2011 IRM vice chair, and Meredith Oliver, MIRM, Master CSP, CMP, CSP, president of Meredith Communications, to be the 2011 IRM second vice chair. 

They join Tom Vetter, MIRM, Master CSP, CMP, CSP, president of Accelerated Marketing Partners, LLC, who will serve as IRM chair for 2011. Ross Robbins, MIRM, CMP, CSP, of the Homebuilder Coach, now serves as the immediate past chair.

The IRM board recently held a special election to fill the newly vacated vice chair position, along with the regular election for the second vice chair position, which is held every year. 

The IRM Board of Governors also welcomed six new members who began their official terms at the 2011 IBS:

For more information about IRM, visit www.nahb.org/irm.


‘Social Media for Home Builders’ Available at NAHB BuilderBooks

“Social Media for Home Builders: It’s Easier Than You Think,” available at NAHB Builder Books , demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.

Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.

To view or purchase this publication online, click here, or call 800-223-2665.


In Today’s Market, 'Think Sold!' With Help From NAHB BuilderBooks

“Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.


Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information

For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).

Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.

 

 

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