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With the U.S. dollar almost on par with the Australian dollar, sought-after U.S. building products are newly affordable in the Land Down Under, setting the stage for growth in imports of these materials and creating opportunities for their introduction.
“Price sometimes gets the better of the Australian market and cheaper Asian substitute goods are imported,” said Eamon Hurley of Composite Materials Australia (CMA), an NAHB international member. “These goods are of poorer quality, but price is always such a deciding factor.”
Australian home builders are very much aware of the high quality of materials from the U.S., said Hurley. “With U.S. goods becoming more affordable, it’s a win-win for the U.S. and Australian markets.”
CMA can provide on-the-ground expertise for U.S. manufacturers who want to establish a market in Australia. The commonwealth’s foremost representative of composite materials from around the globe, CMA can provide instant market access, assisting with importation logistics, marketing and promotion, and distribution.
The company can also assist with branding new products and maintaining market awareness.
Manufacturers who are seeking representation of their products in Australia and New Zealand can e-mail Hurley or call him at +61 410698252.
For information on international membership or on how to obtain a listing in NAHB’s International Builder’s & Service Providers Directory, e-mail Susanna Connaughton at NAHB or call her at 800-368-5242 x8415.