October 18, 2010
Nation's Building News

The Official Online Newspaper of NAHB

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2011 IBS in Orlando
Multifamily Property Management Summit to Focus on Social Media, Revenue Development
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Between operating a profitable business and creating a memorable experience for renters and condo buyers, managing an apartment or condominium community in today's economic reality has become a challenging balancing act.

At the 2011 NAHB International Builders’ Show in Orlando, leading industry professionals will explore strategies to help multifamily property managers increase their bottom line and attract prospects to their community during NAHB Multifamily’s inaugural Multifamily Property Management Summit.

The summit, which features three sessions, will be held from 8:45-11:45 a.m. EST on Thursday, Jan. 13, at NAHB Multifamily Apartment & Condo Central, Room 315 on Level III in the west concourse of the convention center.

The sessions include:

  • Social Media/Brand Management
    9:00-9:45 a.m. EST

    Panelists will explain the importance of branding and marketing alignment — and how to manage an online reputation in order to attract prospective renters and buyers and maintain occupancy rates — by using advancements in technology and social media.

  • Media Planning
    10:00-10:45 a.m. EST

    Attendees will learn about media planning methods for multifamily housing and how to develop a winning strategy that includes Twitter, Facebook, blogging, use of directory sites such as Craigslist and other innovative marketing sources.

  • Lease Optimization/Revenue Management
    11:00-11:45 a.m. EST

    Panelists will discuss the benefits of value indexing — pricing units individually — and new rental renewal options available for providing “give-a-ways” and incentives, without affecting the bottom line. Panelists will also discuss how to strategically adjust rental rates on a weekly and daily basis, based on market demand.

Summit panelists include Sarah Greenough, of Princeton Properties; Duncan Alney, of Firebelly Marketing; Mark Juleen, of J.C. Hart Company; and Eric Broughton, of Yield Technologies, Inc.

Visit www.buildersshow.com/multifamily for more information about Apartment & Condo Central and the multifamily activities at the 2011 NAHB International Builders’ Show; or e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292.

To Register for IBS

To register for the 2011 IBS, click here, or visit www.buildersshow.com.


‘Social Media for Home Builders’ Available at NAHB BuilderBooks

“Social Media for Home Builders: It’s Easier Than You Think,” available at NAHB Builder Books , demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.

Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.

To view or purchase this publication online, click here, or call 800-223-2665.

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