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The National Sales & Marketing Council is accepting nominations for the Legends of Residential Marketing Awards honoring builders and consultants who stand apart as leaders in the new-home marketing field.
Begun in 1992, award winners are selected for their professional commitment to the industry and new-home community marketing innovations.
Nominees must meet the following criteria:
- They must be a current member of NAHB
- Individuals and their companies must have had a lasting impact on new-home sales or marketing processes.
Honorees will be announced in September with the presentation of the Legends of Residential Marketing awards at The Nationals on Jan. 12 at the NAHB International Builders’ Show in Orlando.
To view previous Legends honorees online, click here.
To Apply
To apply, e-mail written nominations to Lisa Parrish, The Nationals Awards administrator, by Aug. 18.
For more information, e-mail Parrish, or call her at 800-658-2751.
‘Social Media for Home Builders’ Available at NAHB BuilderBooks
“Social Media for Home Builders: It’s Easier Than You Think,” available at NAHB BuilderBooks, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.
Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.
To view or purchase this publication online, click here, or call 800-223-2665.
In Today’s Market, 'Think Sold!' With Help From NAHB BuilderBooks
“Think Sold! Creating Home Sales in Any Market,” available at NAHB BuilderBooks, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.
The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.
“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.
To view or purchase this publication online, click here, or call 800-223-2665.
Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
