In an upcoming webinar hosted by NAHB Professional Women in Building, author and social media specialist Carol Flammer, MIRM, CMP, CAPS, CSP, along with a panel of marketing and builder experts, will demonstrate ways that home builders can use social media to build brands, engage customers and sell more homes.

The webinar, “Using Social Media to Sell Homes,” will be held from 2:00-3:00 p.m. EDT on June 10 and explain to participants how easy it is to use social networking sites to spread their brand and messaging virally through the social media grapevine.

Flammer and panelists Karen Dry, CGA, CAPS, CAASH, CGP, and Dina Gundersen, MIRM, CMP, will also discuss why social media marketing is a great way to target female buyers — who influence 91% of home-buying decisions. Tammie Smoot, MIRM, CMP, CAPS, CSP, MCSP, CGP will moderate.

The webinar will help participants to:

• Gain a better understanding of social media tools available and how to use them to achieve a competitive advantage
• Learn how to target female home buyers through effective use of social media
• Hear step-by-step recommendations for launching an effective social media program or improving an existing one  

The webinar will also provide valuable statistics to show why women are a crucial target market for home builders.

Following the presentation, panelists will answer questions provided by webinar attendees. To submit questions in advance, visit the webinar’s LinkedIn discussion page.

The webinar’s panelists and moderator bring years of diverse building industry experience to the discussion.

Speakers include:

• Carol Flammer, who has 20 years of experience as a public relations and social media marketing expert, strategist and consultant. She is president of Flammer Relations, Inc. and managing partner of mRELEVANCE, LLC, an internet marketing, social media and public relations firm with offices in Atlanta and Chicago. Her book, “Social Media for Home Builders: It’s Easier Than You Think,” is now in its second printing and available at BuilderBooks.com.
  
  
• Dina Gundersen, who manages the marketing, advertising, social media and websites for the Atlanta green builder, Monte Hewett Homes. Gundersen has managed Monte Hewett’s blog since late 2006 and is the driving force behind the builder’s corporate social media program. She also owns her own marketing and interactive design company, Creative Thunder Design, Inc. (CTD).
  
  
• Karen Dry, who is the principal of Building Basics, a consulting firm dedicated to helping small to medium-sized companies — especially those within the building industry — target a better bottom line through results-oriented education, marketing and business development services. Dry is a Life Spike who has recruited more than 200 members for NAHB. 

• Moderator Tammie Smoot, is vice chair of Builders Digital Experience. As an internet marketing specialist, she helps builders, developers, Realtors® and builder marketing companies focus on finding and implementing solutions to achieve their marketing goals. Her expertise also extends to website development, social media and digital marketing products and services.

To Register

To register for “Using Social Media to Sell Homes,” visit www.nahb.org/buildingconversations. The fee is $24.95 for NAHB members and $34.95 for non-members..

The webinar is part of the Building Conversations: Smart Trends, Vital Topics five-webinar series that is continuing through November. To learn about additional webinars in the series, visit www.nahb.org/buildingconversations.

Webinar registrants will receive one hour of continuing education credit for all NAHB professional designations.

For more information, e-mail Mary Knowles at NAHB, or call her at 800-368-5242 x8057.

‘Social Media for Home Builders’ Available at BuilderBooks.com

“Social Media for Home Builders: It’s Easier Than You Think,” available at BuilderBooks.com, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.

Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.

To view or purchase this publication online, click here, or call 800-223-2665.

In Today’s Market, 'Think Sold!' With Help From BuilderBooks

“Think Sold! Creating Home Sales in Any Market,” available at BuilderBooks.com, is a practical, how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.

The book covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition. It teaches readers how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language.

“Think Sold” provides insights on how to approach sales and life from a position of optimism that will create successful outcomes; how to improve upon potential customer prospecting and follow-up skills; and how to communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives.

To view or purchase this publication online, click here, or call 800-223-2665.