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‘Think Sold!’ Provides the Tools to Sell Homes, Even in a Slow Market
“Think Sold! Creating Home Sales in Any Market,” by Tammy Lynch, is a how-to guide for developing the self-awareness, knowledge and skills needed to succeed in the competitive field of new home sales.
Available at BuilderBooks.com, “Think Sold!” provides practical strategies for not only engaging customers, but for overcoming internal roadblocks.
This quick read teaches you how to:
- Approach sales and life from a position of optimism that will create successful outcomes
- Better understand the buying and selling processes
- Improve upon potential customer prospecting and follow-up skills
- Communicate effectively with various types of buyers and learn how to adjust communication strategies to increase rapport and alignment with buyers’ motives
“Think Sold!” covers everything from the home buying process and new home financing to strategies for making better sales presentations and sizing up the competition.
Tammy Lynch also explains how to overcome customers’ concerns and provides specific examples of how to explain the benefits of new home features in customer-friendly language. The book also includes tools to help new home sales professionals practice and polish their presentations and demonstrations.
For more information or to order, click here, or call 800-223-2665.
 ‘Social Media for Home Builders’ Available at BuilderBooks.com
“Social Media for Home Builders: It’s Easier Than You Think,” available at BuilderBooks.com, demonstrates the power of social media through case studies and online outlets created specifically for the home building industry.
Learn how to use social media sites to build your brand, engage new and existing consumers, manage your online reputation and sell more homes.
To view or purchase this publication online, click here, or call 800-223-2665.
 ‘ValueMatch Selling for Home Builders’ Available at BuilderBooks.com
“ValueMatch Selling for Home Builders,” available through BuilderBooks.com, presents a selling process that focuses on selling feelings and appealing to prospective buyers’ emotional need to buy a new home in today’s market rather than product.
Learn how to build rapport with prospective home buyers, meet their needs, make powerful presentations that are focused on their values and go for the close.
To view or purchase this publication online, click here, or call 800-223-2665.
Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
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