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NAHB Begins Roll-Out of New Logo, Branding Strategy
NAHB has begun rolling out a sophisticated new branding strategy that was adopted by the board of directors earlier this year.
The most readily visible element of the branding strategy is the association’s new logo, which will gradually replace NAHB’s previous eagle logo.
“The implementation of our new branding strategy and logo marks the culmination of more than two years of work with our consultant FutureBrand,” said NAHB Chairman Joe Robson. “While our faithful eagle logo that we have used for the past four decades will remain an important part of NAHB’s culture and history, we are excited to usher in this new and brighter look that will represent our association and all of our members going forward.”
NAHB appointed a special task force to work with FutureBrand on retooling the association’s visual identity system that applies to all of its numerous constituency groups — from single-family home builders to property managers, remodelers, multifamily builders and land developers, as well as product manufacturers and service providers.
The new logo and branding were incorporated into the newly redesigned NAHB web site, www.nahb.org, which was unveiled in September, just prior to NAHB’s fall board of directors meeting in Chicago.
"The partnership between NAHB and FutureBrand has led to a branding program that accentuates the role that NAHB plays in building and enriching our communities,” said Steve Beck, FutureBrand's co-chief executive officer. "The strategic foundation of this program will enhance NAHB's ability to effectively communicate its diverse lines of business, and the brand identity system provides NAHB with a unique and compelling brand expression."
Over the coming months, NAHB will be gradually implementing its new logo through cooperative efforts with its 800-plus affiliated home builders associations across the country.
Rebranding and redesigning NAHB’s online weekly newspaper, Nation’s Building News, and the federation’s council and committee e-newsletters is currently underway and expected to be completed and unveiled in February following the 2010 International Builders’ Show.
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