Week of September 14, 2009
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Road Show Looks at Exporting Green Building to Europe

The U.S. Commercial Service will show manufacturers and suppliers of green building products and services how to tap lucrative opportunities in Europe’s sustainable construction market through the Green Build Road Show to five U.S. cities this November.

The European market for green building products and services is ripe for competitive U.S. firms, according to the U.S. Department of Commerce, with the top five European Union (EU) construction markets alone worth an estimated $975 billion.

Europe’s already strong demand for green building is growing thanks to the high cost of energy coupled with stricter EU regulations, stimulus money, tax incentives and public funding. Moreover, highly favorable exchange rates, strong protection of intellectual property rights and numerous large-scale “shovel-ready” projects make now the time for U.S. firms to expand their green sales in Europe.

Decision makers from U.S. companies offering sustainable products and services can sign up for the Green Build Road Show at one of its following stops: Pittsburgh (Nov. 2), Denver (Nov. 4), San Jose, Calif. (Nov. 6), San Francisco (Nov. 9) and Phoenix (Nov. 10).

The show will provide in-depth briefings from U.S. Commercial Service officers on the five biggest EU markets, with one-on-one counseling sessions available on certification and standards issues and market entry strategies.

For more information, visit the official Green Building Road Show Web site at www.export.gov/greentechnologies.

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