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Webinar to Explore Selling to 50+ Buyers in a Down Economy
A webinar beginning at 2:00 p.m. EDT on Tuesday, Aug. 18 will explore how to sell to 50+ buyers under today’s challenging market conditions.
Sponsored by the NAHB 50+ Housing Council and the National Sales and Marketing Council, “Selling to 50+ Buyers in a Down Economy” is free to all 50+ Housing Council and NSMC members and affiliated local councils. The fee is $69 for other NAHB members and $100 for non-members.
Webinar participants will learn how to evaluate their sales staff and teach them effective selling techniques; refine their sales processes so they can succeed in the 50+ market; improve their sales team’s follow-up; and learn how to overcome buyer objections, including how to sell their buyer’s current home.
Participants also will receive an overview of mortgage products and the options that apply to the 50+ market.
In addition, panelists will learn how to:
- Describe the five steps of the critical path that leads to successful selling in the 50+ housing market.
- Differentiate the selling techniques and methodologies before 2007 and during the current market downturn, as they relate to 50+ housing.
- Acquire prospect follow-up and closing techniques to apply when selling homes to active adults in the current economy.
- Identify financing tools and options available to prospective active adult home buyers.
The webinar panelists include Jane O’Connor, CAASH, MIRM, president of 55 Plus, LLC, and Mature Living Choices magazine; and Jay Metcalfe, vice president of operations, Wyndham Homes, Inc. The moderator is Scott Dixon, senior vice president at Network Communications, Inc.
To Register
To register for the webinar or to view past 50+ Housing Council E-Learning presentations, click here.
For more information, e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292.
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