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NAHB Research Brings 50+ Market Into View
As members of the post-World War II baby boom approach retirement age in record numbers, interest has grown in active-adult housing. As a result of last fall’s turmoil in the financial markets and today’s economic recession, these households have lost significant amounts of wealth and are repositioning themselves for their final home purchase.
NAHB provides comprehensive and up-to-date information on how to meet demand for 50+ housing in a changing marketplace. Among the available resources:
50+ Housing Research
NAHB’s 50+ Housing Council surveys, tracks and studies the active adult and mature housing market as well as consumer preferences and migration patterns. Membership affords free access to various reports and other housing data at reduced fees:
- Local Economic Impact Models for 55+ Housing
- Approving 55+ Housing — Facts That Matter
- Profile of the 50+ Housing Market
- Seniors Migration Studies
55+ NAHB & MetLife Multifamily Market Research
NAHB and the MetLife Mature Market Institute (MMI) embarked on a research project that closely examined the 55+ population — boomers as well as older cohorts — and their preferences in homes and communities, as well as the housing industry’s response to this demand. The research is included in “Housing for the 55+ Market: Trends and Insights on Boomers and Beyond,” one of the most comprehensive reports to date on this market segment.
50+ Channel
Members and subscribers can view NAHB’s 50+ Channel — a one-stop resource for industry information, research, case studies, building tips, universal design and more:
50+ e/Source
The monthly e-newsletter of the NAHB 50+ Housing Council, 50+ Housing e/Source provides a guide for builders on the emerging 50+ housing market, offering industry updates as well as important NAHB and council news. Click here to browse past issues of the publication.
For more information on 50+ resources available from NAHB, e-mail Ann Marie Moriarty, or call her at 800-368-5242 x8350.
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