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HBAs Activate Superhero Powers for National Membership Day
NAHB members and membership chairmen from Florida to Oregon have activated their extraordinary powers for a superhero showdown to grow and revitalize their home builders associations during National Membership Day — the federation-wide membership drive — set for Tuesday, May 19.
This year’s “Superhero” campaign promotes the power of participation and the strength of recruitment teams to boost federation membership efforts throughout the year — and to ward off the wicked Vanity, with her apathy powder and evil pet vulture, on National Membership Day.
NAHB provided the HBAs with extra motivation and resources to fend off apathy and recruit and retain members — seven adaptable superhero characters, a recruitment video and the Membership Defenders: City of Superheroes membership game — which locally-organized teams played during the three months leading up to National Membership Day.
Membership Defenders Unite
Members of the Spokane Home Builders Association in Washington donned capes and masks, flexed their superpowers and really got into character during the HBA’s “Membership Blitz” in March. They recruited 61 new members during two super heroic days and ended up with 67 new members by the end of the month. Four teams at the HBA played the Membership Defenders game.
Bill Taylor, member services director at the Spokane HBA, had a toy Superman sitting atop his computer to remind him of his recruiting mission during the blitz. “I was challenged by our team to somehow transform into the ‘American Dream’ if we gained 50 new members during the blitz.”
The HBA did gain that many new members — and more.
“It was good for the association, but it was unfortunate for those who had to see me in a pink skirt and blonde wig,” said Taylor. “I made good on the bet.”
Members of the Home Builders Association of Portage and Summit Counties in Ohio plan to fully unleash all their superpowers during the HBA’s National Membership Day Cookout on May 19. Costumed members, new members and sponsors will network and celebrate a successful membership drive.
Carol Ziruolo, of the HBA, said she’s not sure what superheroes will be at the cookout, but she noted that imaginations have gone wild in anticipation
“The game board and Membership Defenders theme, along with the materials and gifts were exceptional this year,” Ziruolo said. “In the last six weeks, we recruited 17 new members.”
Five superheroes formed Membership Defender teams at the Home Builders Association of Greater Dallas that were tasked and competed to recruit new members. But the contest also went beyond the game board into the HBA’s board room where board members competed for the monthly title of "Super Hero of the Month."
As of last week, the Dallas Membership Defenders recruited 49 new members with more expected in the coming days.
Membership Day Webcast
The NAHB Membership Day webcast will be broadcast from noon to 5:00 p.m. EST on Tuesday, May 19. HBAs should be prepared to call NAHB at 800-899-6242 during the webcast to have their May membership projections officially recorded and posted.
For more information, visit www.nahb.org/membershipday09, e-mail membership@nahb.com, or call the NAHB Membership Team at 800-368-5242 x8440.
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