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50+ Symposium to Release Consumer Research Findings
NAHB’s upcoming Building for Boomers & Beyond: 50+ Housing Symposium will focus on how baby boomers are coping in the current housing marketplace and provide projections on where this increasingly important segment of the industry is headed in the months and years ahead.
Hundreds of builders, developers and housing professionals are expected to participate in the conference — the premier educational and networking event for the 50+ industry — on April 27-29 at the Philadelphia Marriott Downtown in Philadelphia.
In the keynote session — “Housing for Boomers & Beyond: What’s Next?” — Mark Zandi, chief economist and co-founder of Moody’s Economy.com and a leading housing industry expert, and NAHB Chief Economist Dave Crowe will share their insights on how the housing downturn has affected active adult customers and builders. The session will also identify future opportunities for builders and developers.
In another symposium highlight — “55+ Housing by the Numbers” — Crowe will join John Migliaccio, research director for the MetLife Mature Market Institute, to release the findings on a comprehensive research project on consumer trends in the adult housing market. Mark Stemen, senior vice president of K. Hovnanian Homes' active adult division in the mid-Atlantic region, will join the panel to provide a builder’s perspective on the research and how to put the data to use.
Online registration has been extended for the conference through this Friday, April 10. Take advantage of the NAHB 50+ Housing Council and NAHB member discounts.
Visit www.nahb.org/Build4Boomers for more information on the symposium and other activities.
For more information, e-mail Erin Grant at NAHB, or call her at 800-368-5242 x8557.
 Find Out What the 45+ Housing Market Wants
“Right House, Right Place, Right Time: Community and Lifestyle Preferences of the 45+ Housing Market,” available through BuilderBooks.com, will help determine the right design, home features and amenities to attract boomer home buyers in your market.
Author Margaret A. Wylde guides readers through the latest survey results on this important consumer group and explains what their responses mean for today’s and tomorrow’s home building industry.
To view or purchase this publication online, click here, or call 800-223-2665.
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