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Learn to Market Housing Tax Credit at Free Teleconference March 16
NAHB is hosting a free teleconference for builders and sales and marketing professionals on how to effectively market the recently-passed first-time home buyer $8,000 housing tax credit to prospective buyers.
The teleconference will begin at 2:00 p.m. EST on Monday, March 16.
Featured speakers include NAHB President and CEO Jerry Howard; Rob Dietz, NAHB’s director of tax issues; Gaye Orr, MIRM, CMP, of Coldwell Banker Advantage New Homes in Raleigh, N.C.; and residential development strategist Dan Levitan, MIRM, CMP, of Levitan and Associates in Fort Lauderdale, Fla.
During the teleconference, Howard will provide an overview of the recently enacted federal stimulus package and its housing-related provisions.
Dietz will explain the $8,000 tax credit in detail, including eligibility requirements, how to claim the tax credit and how the new tax credit differs from the credit offered in 2008.
Orr and Levitan will discuss how to market the housing tax credit to prospective buyers.
“The economic downturn is forcing all of us in the housing industry to work harder and smarter,” said Orr, president of the Institute of Residential Marketing (IRM) and a past chair of NAHB’s National Sales and Marketing Council (NSMC). “The winners will be those who learn to do more with less."
"That’s why everybody is trying to figure out how the stimulus package can be used to sell homes," Orr continued. "And that’s what this teleconference is all about.”
“We’re pushing the tax credit very hard with our clients,” said Levitan, a past president of IRM and the first IRM Fellow to be inducted. “So much can be done with electronic and Web-based communication.”
To Register
To register for the conference, visit http://services.choruscall.com/links/nahb090316.html and enter the confirmation number 428766.
Registered participants will be given instruction and the toll free number to join the teleconference when they register.
For more information, e-mail Blake Smith at NAHB, or call him at 800-368-5242 x8583.
More Information About the Tax Credit and Other Stimulus Provisions
For more information about the federal housing tax credit for first-time home buyers, visit www.federalhousingtaxcredit.com.
For information about other housing-related provisions in the American Recovery and Reinvestment Act of 2009 stimulus plan, click here.
 Tax Credit Web Site Looks at Opportunity of a Lifetime
Builders and other industry professionals can help spur home sales by referring prospective first-time home buyers to www.federalhousingtaxcredit.com. The NAHB Web site provides detailed information on the $8,000 federal tax credit for first-time home buyers included in the economic stimulus legislation signed into law by President Obama.
Consumers can use the Web site to find information on the tax credit – including a detailed question and answer section. It also includes information about other housing-related and small business measures in the legislation and a number of home-buying resources for consumers.
“The new tax credit provides a great opportunity for first-time home buyers,” said NAHB Chairman Joe Robson. “Combined with today’s near record low interest rates, the large selection of homes on the market and very competitive pricing, the tax credit should provide the extra incentive needed to get prospective buyers who have been sitting on the fence into the market.”
Industry professionals are encouraged to highlight the tax credit Web site when marketing to their potential first-time home buyer market.
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