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Video Touts Benefits of Modular Building in Downturn
The first in a series on how building systems can help builders navigate and survive the housing downturn.
A new, free video by the Building Systems Councils (BSC) outlining the benefits of modular home construction — how builders can save time and money in today’s turbulent market by cutting overhead and outsourcing their construction costs — is available online through the BSC.
The video, available at www.nahb.org/modularvideo, shows how modular construction can help builders maximize their output when operating with limited staffs and budgets. With modular construction, nearly 90% of a home is built in a controlled environment.
The video also dispels some myths about modular construction.
“The biggest challenge we face in the modular home industry is explaining to someone what a modular home is — and what it isn’t,” said Bill Murray, of HandCrafted Homes in Henderson, N.C. and 2009 president of the Modular Building Systems Council. “A modular home is built to the same codes and standards as any site-built home. It can be customized to meet any builder or buyer’s needs. The only difference is that a bulk of the construction is done in a factory.”
Murray said that by adopting a modular home construction approach, builders may be able to stay in business during the downturn, rather than close their doors.
“As builders downsize their staffs and cut back on operations, a modular manufacturer can do much of their construction work,” said Murray. “This allows builders to focus on generating sales and revenue during the downturn.”
Murray encourages builders to review the online video and consider how modular construction can help them on their next project.
To learn more about the modular home industry, visit www.nahb.org/modular. To find a list of member manufacturers, www.nahb.org/modulardirectory.
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Members who want to learn more about the systems-built industry can subscribe to the NAHB Building Systems Councils free e-newsletter, the Systems-Built Advantage.
The e-newsletter provides:
- Monthly reports from industry experts that detail how systems have brought them success in the home building marketplace
- The latest trends in systems building
- Information on how building all or part of a home in a controlled manufacturing plant can reduce waste, decrease construction time and trim carrying costs
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