Sharpen Sales and Marketing Skills at the Builders’ Show

New home sales and marketing professionals will find a wide range of courses and education sessions tailored specifically to their unique needs at the 2009 International Builders’ Show (IBS) in Las Vegas next month.

Kick off the show early with pre-show sales and marketing courses such as "The Challenge of New Home Sales Management" and "Understanding Housing Markets and Consumers."

These and other pre-show courses can earn credit towards a professional designation like MIRM, CMP and CSP.

Pre-Show Sales and Marketing Courses

Friday, Jan. 16

• Understanding Housing Markets and Consumers (IRM I)
  9:00 a.m.-5:00 p.m.
  Caesars, Trevi
  
  
• Lifestyle Merchandising, Advertising and Promotion Strategies (IRM III)
  9:00 a.m.-5:00 p.m.
  Caesars, Turin

Saturday, Jan. 17

• Marketing Strategies, Plans and Budgets (IRM II)
  9:00 a.m.-5:00 p.m.
  Caesars, Tiberius 3
  
  
• The Challenge of New Home Sales Management (IRM IV)
  9:00 a.m.-5:00 p.m.
  Caesars, Tiberius 4

Tuesday Through Friday, Jan. 20-23

During the show, attendees will benefit from more than 50 education sessions, including advanced-level sales and marketing sessions like "Sell More Homes by Becoming a Social (Media) Butterfly" and sessions that address today’s market, including "Challenges and Solutions: Opportunities in a Challenging Market" and "10 Habit Modifications Necessary to Convert Today’s Traffic."

Popular and perennial favorites, such as "Super Sales Rally" and "Sales Management Summit" are also being offered. These courses include content that has been updated for today’s market.

For course listings and registration information, visit www.buildersshow.com/PreShow, or call the NAHB Office of the Registrar at 800-368-5242 x8338.

Meet the Experts Roundtables

Looking for an easy way to pick the brains of industry experts at IBS? Learn about the latest sales and marketing trends and techniques at the Meet the Experts roundtable sessions on Jan. 21 and 22.

These sessions feature informal Q&A-style settings on a variety of topics from technology and customer relations to green building and more. Just click on the title of the sessions you are interested in to find out more.

Wednesday, Jan.  21

• Using Technology to Energize Your Marketing
  8:00-9:15 a.m.
  Las Vegas Convention Center, South 228
  Deborah Fisher, CSP, Fisher & Company, Jacksonville, Fla.
  
  
• Dealing with People With Homes to Sell
  8:00-9:15 a.m.
  Las Vegas Convention Center, South 228
  Brent Forsberg, MIRM, CMP, Forsberg Real Estate Co., Okemos, Mich.
  
  
• Adjusting Your Product for the Market
  9:30-10:45 a.m.
  Las Vegas Convention Center, South 228
  Chuck Miller, MIRM, CGB, CGP, Chuck Miller Construction, Hidden Springs, Idaho
  
  
• Making Your Sales Presentations Come Alive
  9:30-10:45 a.m.
  Las Vegas Convention Center, South 228
  Cindy Cepko, CSP, Forest Homes, Paupak, Penn.
  
  
• Managing and Motivating Your Sales Team
  11:30 a.m.-12:15 p.m.
  Las Vegas Convention Center, South 228
  Lou Ludwig, MIRM, CMP, CSP, MCSP, Ludwig & Associates Boca Raton, Fla.
  
  
• Collecting Dividends From Your Brand
  11:30 a.m.-12:15 p.m.
  Las Vegas Convention Center, South 228
  David Hoke, MIRM, CMP, BLF Marketing, Nashville, Tenn.
  
  
• Selling Green to Customers
  12:30-1:45 p.m.
  Las Vegas Convention Center, South 228
  John Freer, CGB, CGP, Riverworks, Inc., Missoula, Mont.
  
  
• Unlocking the Secrets of the Internet
  12:30-1:45 p.m.
  Las Vegas Convention Center, South 228
  Melissa Stockhill, CMP, MindKube, Viera, Fla.
  
  
• Cutting Costs and Increasing Profits
  2:00-3:15 p.m.
  Las Vegas Convention Center, South 228
  Leonard McMullin, Palladin Development and Management, Ocean Springs, Miss.
  
  
• Decorating Strategies for Selling Homes
  2:00-3:15 p.m.
  Las Vegas Convention Center, South 228
  Lisa Lockwood, CMP, Lita Dirks & Co., Littleton, Colo.
  
  
• Generating Your Own Leads
  3:30-4:45 p.m.
  Las Vegas Convention Center, South 228
  Steve Hoffacker, MIRM, MCSP, CAPS, Hoffacker Associates, West Palm Beach, Fla.
  
  
• Data Mining in Your Own Customer Records
  3:30-4:45 p.m.
  Las Vegas Convention Center, South 228
  Jerry Costanzo, MIRM, CMP, G.L. Costanzo & Associates, Castle Rock, Colo.

Thursday, Jan. 22

• Designing to Address Tomorrow’s Market
  8:00-9:15 a.m.
  Las Vegas Convention Center, South 228
  David Klinger, David Klinger & Associates, Golden, Colo.
  
  
• Working With Realtor® to Make Sales
  8:00-9:15 a.m.
  Las Vegas Convention Center, South 228
  Brent Forsberg, MIRM, CMP
  
  
• Understanding What Customers Are Looking For
  9:30-10:45 a.m.
  Las Vegas Convention Center, South 228
  Jerry Costanzo, MIRM, CMP
  
  
• Using a Market-Driven Approach to Sales
  9:30-10:45 a.m.
  Las Vegas Convention Center, South 228
  Chuck Mill, MIRM, CGB, CGP
  
  
• Going Green Without Seeing Red
  11:00 a.m.-12:15 p.m.
  Las Vegas Convention Center, South 228
  John Freer, CGB, CGP
  
  
• Advertising That Connects With Your Customers
  11:00 a.m.-12:15 p.m.
  Las Vegas Convention Center, South 228
  David Hoke, MIRM, CMP
  
  
• Harnessing the Power of the Web
  12:30-1:45 p.m.
  Las Vegas Convention Center, South 228
  Melissa Stockstill, CMP
  
  
• Locating and Working With International Customers
  12:30-1:45 p.m.
  Las Vegas Convention Center, South 228
  Lou Ludwig, MIRM, CMP, SCP, MCSP
  
  
• Appealing to Multicultural Buying Styles
  2:00-3:15 p.m.
  Las Vegas Convention Center, South 228
  Leonard McMullin
  
  
• Building and Selling to Women
  2:00-3:15 p.m.
  Las Vegas Convention Center, South 228
  Judy Kincaid, MIRM, CMP, CSP, Hilton Head, S.C.
  
  
• Maintaining Contact With Customers
  3:30-4:45 p.m.
  Las Vegas Convention Center, South 228
  Steve Hoffacker, MIRM, MCSP, CAPS
  
  
• Overhauling Your Advertising Strategy
  3:30-4:45 p.m.
  Las Vegas Convention Center, South 228
  Deborah Fischer, CSP 

For more information on the NSMC Meet the Expert Roundtables, or to register for IBS, visit www.buildersshow.com.

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