Week of December 8, 2008
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NAHB Has Facts to Support 55+ Housing Project Approvals

An NAHB compilation of the latest research and facts to support 55+ housing project approvals is available online on the NAHB Web site.

Approving 55+ Housing: Facts That Matter,” produced by NAHB’s Housing Policy Department in collaboration with the NAHB 50+ Housing Council, was created to help builders and developers obtain approval for their projects by dispelling some of the common myths associated with 55+ housing.

“This resource is invaluable to builders and developers who are trying to get a 55+ housing project approved. ‘Approving 55+ Housing: Facts That Matter’ is great information to bring before local zoning or planning boards, city or county councils, civic and home owners associations  and other groups,” said Joanne Theunissen, president of Howling Hammer Builders in central Michigan and chair the 2008 chair of the 50+ Housing Council.

According to NAHB research, building 100 single-family homes in a typical active adult community generates $22.5 million in local income, $2.3 million in taxes and other revenue for local governments and 378 local jobs during the first year.

These and other facts can be found in the chapter, Tax Revenue and Other Economic Impacts. Other chapters provide facts that show how 55+ housing projects benefit education, transportation, public safety, parks and recreation and water supply and sewage treatment.

Available Free to NAHB Members

NAHB 50+ Housing Council members can download “Approving 55+ Housing: Facts That Matter” for free from the council’s section of the NAHB Web site.

 Non-council members can purchase this document online for $19.95.

For more information, e-mail the 50+ Housing Council at 50plus@nahb.com, or call 800-368-5242 x8220.


Revolutionize Your Thinking About 50+ Housing

Plan to attend the 2009 Building for Boomers and Beyond: 50+ Housing Symposium on April 27-29 in Philadelphia and revolutionize thinking and working in the 50+ housing market. 

The symposium includes information and educational sessions covering all aspects of the 50+ market, as well as a special housing tour of 50+ communities in the greater Philadelphia area.

For more information and to register, visit www.nahb.org/Build4Boomers.


Improve Your Focus on the 50+ Market With Publications From BuilderBooks.com

The 50+ market provides some great opportunities for builders today. BuilderBooks.com brings together the essential resources for builders seeking to grow their businesses while bringing high-quality product to this demanding, often affluent consumer group that has planned well and is ready to build or buy.

BuilderBooks.com also offers publications on customer service so builders can start building strong relationships before breaking ground and turn these experienced consumers into enthusiastic sales people.

To view or purchase these and a wide variety of industry publications online, click here or call 800-223-2665.


CAASH in on Boomer Buyers

The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving the rapidly burgeoning 50+ market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to serving the customer.

Find upcoming CAASH classes by clicking here.

For more information, call the Professional Designation Help Line at 800-368-5242 x8154 or e-mail CAASHinfo@nahb.com.

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