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'Option Selling' Can Help Boost Sales, Revenue, Profits
“Option Selling for Profit: The Builder’s Guide to Generating Design Center Revenue and Profit,” by Gina Gullo and Angela Rinaldi, provides a hands-on understanding of high-powered selling in the ever-expanding market of options for new homes and serves as the definitive guide to generating design center revenue and profit.
Options, the authors explain, give customers the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, the design phase provides builders with the best opportunity to make a lasting impression and ensure that buyers will favorably remember the entire buying experience.
Available at BuilderBooks.com, “Option Selling” explains how builders can:
- Create an option sales program that motivates customers to buy
- Capitalize on options and upgrades programs to increase the bottom line
- Empower the sales team with the tools they need to succeed
- Cultivate loyal customers
- Deliver outstanding customer service
- Implement a profitable design program no matter the size of the company
To view or purchase this publication online, click here, or call 800-223-2665.
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