'Trillion Dollar Women’ Gives Viewpoint of Female Buyers
Though written for the female consumer, “Trillion Dollar Women: Use Your Power to Make Buying and Remodeling Decisions,” available at BuilderBooks.com, is a valuable resource for housing professionals who want information on how to better serve and market to this growing market segment.
According to a recent Harvard University study, women control 91% of home buying or remodeling decisions. “Trillion Dollar Women” provides builders and other housing professionals with a detailed look at the motivations, objectives and viewpoints of female buyers.
“Builders recognize that women have more buying power than ever — single women, in fact, are the second largest and fastest-growing demographic of home buyers,” said NAHB President Sandy Dunn “This book provides building professionals with unmatched insights into this important segment of the buying population.”
Author Tara Nicholle-Nelson demystifies the home buying and remodeling process, leading readers to evaluate their needs, lifestyle, budget and personality before making decisions.
Packed with tips, questionnaires and checklists, "Trillion Dollar Women" teaches women how to get through the home buying or remodeling process with ease. Readers will benefit from advice and insight on topics ranging from budgeting to design style.
“Women hold the purse strings when it comes to these major home buying decisions, and this book will make them better educated, more confident consumers in the process,” said Nelson.
“Trillion Dollar Women” also shows readers how to become more environmentally conscious with room-by-room strategies for green building and energy efficiency, including a list of resources and advice on finding a green contractor.
To view or purchase this publication online, click here, or call 800-223-2665.