Week of February 4, 2008
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Congress Gives Housing Some Stimulus, But More Is Needed
Builders Keep No-Growth Proposal Off Florida Ballot
Nation's Building News Will Not Be Published Feb. 11 or Feb. 18

New NAHB TV Spots Help HBAs, Members Promote Home Buying

Three free, new NAHB-produced television ads are available for members and home builders associations to use on local television stations to promote the many benefits of buying a home today.

To view the ads, click here.

The ads point out to consumers that ― with today's near-record low interest rates, plenty of homes on the market and readily available mortgage funds for borrowers with good credit — it is a good time for them to buy the home of their dreams.

The ads were produced by the NAHB Production Group to help members and HBAs that want to promote home buying on local television but cannot afford the cost of producing an ad.

Each ad is 30 seconds long, with time and space left at the end for HBAs to have their local station customize it with their logo, Web site address or other information either with a voice-over or on-screen graphics; many local stations will do small edits at no or a minimal cost).

To Request Ads

NAHB members and HBAs can request the ads in Beta SP or DVD formats by e-mailing David Falcone at NAHB.

Requests are being fulfilled weekly. Tapes or DVDs are sent by U.S. mail. Please allow sufficient time to process your request.

Other Resources Available Online

NAHB has a wide selection of resources available online to help members and HBAs prepare for interviews and better communicate with consumers and stakeholders during the housing downturn.

The Myth Buster Resources section of the NAHB Web site includes talking points, fact sheets, economic analyses and other critical material that is continuously updated.

For more information, e-mail NAHB Public Affairs, or call 800-368-5242 x8254.

Free NAHB Kit Gives Builders Back-to-Basics Tips to Navigate the Slowdown

What was once expected to be a relatively mild housing slump following three years of record new home construction and sales has given way to a significant downturn.

To help members navigate the uncharted waters of this slowdown, NAHB has compiled a comprehensive “Back to Basics” online toolkit — the best of the basics, the tried and true and the truly new. To access the toolkit, click here.

To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.

For assistance, call the NAHB Member Service Center at 800-368-5242.

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