|
Study Looks at Market in China for U.S. Building Products
In an effort to identify strategic growth opportunities for North American manufacturers and suppliers in the Chinese home building market, the NAHB Research Center will launch its second “China Builder Practices Survey” this spring, gathering data on the characteristics and volume of building materials used in new home construction for key cities such as Beijing and Shanghai. A previous study was conducted in 2004.
Continuing to move forward at full speed, China’s home building boom is producing some 100 billion square feet of residential space annually.
Currently, the Research Center is conducting the only independent and comprehensive U.S. study of Chinese builder preferences and purchasing habits.
The research on China is modeled after the Research Center’s “Annual Builder Practices Survey,” which provides extensive data on the size, style, type, volume and other characteristics related to the materials used in new and existing American homes.
The data collected in the study will enable product manufacturers to:
- Determine the Chinese market’s need for new products
- Analyze trends to facilitate expansion into China
- Plan sales strategies for entering new Chinese markets
- Track quantities of building materials used in China
- Understand purchasing trends in that nation affecting their business
“The size of the new home market in China is impressive and presents enormous business opportunities for North American manufacturers who are ready and willing to explore that market for building products,” said Michael Luzier, president of the NAHB Research Center.
The China Builder Practices Survey will explore the volume of construction materials being used in four representative metropolitan areas and will include windows, insulation, exterior doors, roofing, wood products and concrete.
The research will be conducted in conjunction with Chinese academics, architects and construction engineers. The results will be provided initially to project sponsors and then sold to other interested building product manufacturers.
Manufacturers, suppliers, and industry groups interested in taking an active part in the survey should e-mail Ed Hudson, the center’s director of market research, or call him at 800-638-8556 x6305.
|
