Sharpen Sales and Marketing Skills at the Builders’ Show

New home sales and marketing professionals will find a wide range of courses and education sessions tailored specifically to their unique needs at the 2008 International Builders’ Show (IBS) in Orlando next month.

Kick off the show early with pre-show sales and marketing courses like “The Challenge of New Home Sales Management” and “Understanding Housing Markets and Consumers.” These courses and others can earn you credit towards a professional designation like MIRM, CMP, CSP and others.

Find out more at www.buildersshow.com/PreShow.

Pre-show Sales and Marketing Two-Day Courses:

Saturday and Sunday, Feb. 9-10

• “House Construction as a Selling Tool”
  9:00 a.m.-5:00 p.m.
  Orange County Convention Center, South 230 C
  
  
• “Marketing Strategies, Plans and Budgets” (IRM II)
  9:00 a.m.-5:00 p.m.
  Orange County Convention Center, South 230 B
  
  
• “The Challenge of New Home Sales Management” (IRM IV)
  9:00 a.m.-5:00 p.m.
  Orange County Convention Center, South 230 A

Monday and Tuesday, Feb. 11-12

• “Lifestyle Merchandising, Advertising and Promotion Strategies” (IRM III)
  9:00 a.m.-5:00 p.m.
  Orange County Convention Center, West 230 G
  
  
• “Understanding Housing Markets and Consumers” (IRM I)
  9:00 a.m.-5:00 p.m.
  Orange County Convention Center, South 240 F
  
  

During the show, attendees will benefit from more than 30 education sessions, including advanced-level sales and marketing sessions like "The X Factor: Do You Have Sales Superpowers?" and sessions that address today’s market like "Marketing Against Re-Sales and Foreclosures" and "Negotiating Skills for Salespeople in a Soft Real Estate Market."

Popular and perennial favorites like the "Super Sales Rally" and "108 Marketing Ideas for 2008" are also being offered. These courses include content that has been updated for today’s market.

For course listings and registration information, visit www.buildersshow.com/PreShow, or call the NAHB Office of the Registrar at 800-368-5242 x8338.

IBS pre-show courses sell out early, so register today.

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