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NSMC, IRM Events at the International Builders' Show
 The National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) have five days of education, networking and special events planned for the 2008 International Builders' Show.
To download the schedule, click here.
Monday, Feb. 11
- NSMC/IRM First-Timers Orientation and Welcome
8:30-9:15 a.m.
Orange County Convention Center, West 230 D
Breakfast meeting for new NSMC and IRM members, and for members who want to get more involved. Learn about the various national committees and about the council’s activities and events at the International Builders’ Show.
- NSMC/IRM Networking Dinner
7:00-9:00 p.m.
Maggiano's Little Italy
9101 International Drive, Orlando
Tickets: $75 per person through Jan. 31; $85 per person after.
To register online, click here.
Tuesday, Feb. 12
- NSMC/IRM Board of Trustees and General Membership Meeting
10:30 a.m.-1:00 p.m.
Orange County Convention Center, West 110 A
- MIRM ProEd
4:00-5:30 p.m.
Orange County Convention Center, West 224 D
This education session — for MIRMs only — will review the recent survey of IRM members and how they are dealing with this difficult market. Additional discussion from the fellows of the college will cover strategies for success during this period of change.
Wednesday, Feb. 13
- IRM Commencement Breakfast
7:30-9:30 a.m.
Peabody Hotel, Florida II and II
Advance Registration: $70. (Available until 5:00 p.m. EST Jan. 25.)
On-Site Registration: $90.
To register, click here.*
*New MIRMs, Master CSPs and CMPs will receive complimentary tickets, but they must pre-register for the breakfast. To register, follow the instructions here.
- MIRM Candidates Case Study Workshop
12:00-1:30 p.m.
Orange County Convention Center, South 207 B
- Local SMC Workshop: "Keeping Your SMC Viable in Today's Challenging Housing Market"
12:30-3:30 p.m.
Orange County Convention Center, West 340 C
The SMC workshop will feature an interactive group discussion exploring successes, challenges and opportunities in running a successful SMC under today's market conditions. In addition, breakout sessions will discuss how to develop top-notch education programs, develop an SMC's leadership team and motivate SMC members. Reservations are recommended.
For more information and to register, e-mail Janisha Gabriel at NAHB, or call her at 800-368-5242 x8192.
- The Nationals: National Sales and Marketing Awards Gala
5:00-11:00 p.m.
Rosen Shingle Creek
The Nationals new home sales and marketing awards program and gala is open to home builders, developers, associates and consultants.
Tickets are $175 each. For individual and group ticket sales, call Lisa Parrish at 800-658-2751, or visit www.thenationals.com.
Thursday, Feb. 14
- NSMC Meet the Experts Roundtable (Two days)
8:00-4:30 p.m.
Orange County Convention Center
Explore 12 topics each day covering branding, advertising, sales, dealing with a changing market and more.
- "Super Sales Rally: Trading Places — Customer-Centric Selling Is No Illusion"
9:00 a.m.-12:30 p.m.
Orange County Convention Center, South 320 A-D
Secretly enter the minds of prospects with customer-centric selling strategies from national experts. Learn practical ideas and take home new skills to drive more sales and make more money.
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"Sales Management Summit: Management for the Ages"
1:30-5:30 p.m.
Orange County Convention Center, South 320 A-D
Learn how to manage and motivate all types of people, from Gen X and Y to those of other cultures, as well as strategies and tactics to establish an environment that will make synergy and effectiveness flourish. Through a series of examples, this session will teach how to transform any sales team in all types of new-home sales environments and design centers.
Friday, Feb. 15
- NSMC Meet the Experts Roundtable (Second of two days)
8:00-4:30 p.m.
Orange County Convention Center
For more information about NSMC/IRM events and activities at IBS, e-mail the NSMC at nsmc@nahb.com, cal 800-368-5242 x8192 or visit the NSMC/IRM IBS events Web page.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas Magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Want to Know More? Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
 'Sales and Marketing Checklists' Covers the Ins and Outs of New Home Sales
“Sales and Marketing Checklists for Profit-Driven Home Builders,” available through BuilderBooks.com, covers the major steps involved in successful new home sales.
Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals and a great close. This expanded second edition also includes a new chapter on utilizing technology in your marketing and a more extensive chapter on multicultural sales.
To view or purchase this publication online, click here, or call 800-223-2665.
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