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Enter the 2008 50+ Housing Design, Marketing Competition
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Splendido at Rancho Vistoso in Tucson, Ariz. was the 2007 Gold winner of the Best of 50 + Housing Awards in the continuing care retirement community category for large communities. |
 Enter the 2008 Best of 50+ Housing Awards, the premier design and marketing competition for the 50+ housing industry. Entries are due by Feb. 29.
Sponsored by the 50+ Housing Council, the award program honors the best in more than 50 categories covering all aspects of the 50+ housing industry.
“With the boomers leading the way, today’s 50+ consumers are different than the mainstream and demand cutting-edge community and home designs as well as innovative marketing approaches,” said Doug Van Lerberghe, 2008 chairman of the Best of 50+ Housing Awards committee and an architect with Denver-based KEPHART Community Planning Architecture. “The Best of 50+ Housing Awards rewards builders, architects and other industry professionals who step outside the box to meet the unique needs of this evolving market.”
Active Adult
Some of the active adult categories include overall community, clubhouse design, condominium unit design, model home merchandising and more.
Design
Several of the design categories include aging-in-place, assisted living, congregate-living community, continuing care retirement communities, mixed-use, multifamily housing, renovated housing and special-needs housing.
Marketing
Marketing categories include logo, community brochure, direct mail piece/campaign, Web site, black-and-white and color print advertisement, radio and television commercial, sales center and special promotion.
Winners will be announced at the Best of 50+ Housing Awards gala on May 20 during the Building for Boomers & Beyond: 50+ Housing Symposium 2008 in New Orleans from May 19-21.
The call for entries, contest rules and list of categories are available online at www.nahb.org/50plusawards, or by calling 800-368-5242 x8220.
 Tour Top 50+ Communities in New Orleans
Sign up for the active adult housing tour at the 2008 Boomers and Beyond: 50+ Housing Symposium in New Orleans, May 19-21.
The symposium will also feature the most innovative new community designs during the Best of 50+ Housing Awards gala.
Click here to be notified when registration opens.
Help Rebuild New Orleans at 50+ Housing Symposium
Building for Boomers & Beyond: 50+ Housing Symposium is partnering with Rebuilding Together New Orleans on a special two-day community service project so symposium attendees can help rehabilitate homes in New Orleans that were severely damaged by Hurricane Katrina.
Two pre-conference days have been reserved for this event. Attendees are encouraged to volunteer for this special rebuilding project.
 Earn CAASH Credits at Building for Boomers & Beyond
The three required courses for the Certified Active Adult Specialist in Housing (CAASH) designation will be held Saturday, May 17 and Sunday, May 18 at the 2008 Building for Boomers & Beyond: 50+ Housing Symposium in New Orleans.
The CAASH designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed.
To learn more about CAASH, visit www.nahb.org/CAASHinfo.
 Find Out What the 55+ Market Wants
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
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