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Product Searches Now Easier on Georgia-Pacific Web Site
As part of its strategy to better serve the needs of architects, builders, contractors and consumers, Georgia-Pacific Building Products LLC recently redesigned its Web site (gp.com/build) to make it easier for visitors to find the information they are seeking.
As part of its redesign process, the manufacturer conducted research reinforcing findings that Web site visitors seek clear product terminology, a text-centered home page tailored with information to meet their specific needs, efficient search mechanisms and easily accessible information, such as dealer locations.
“Our audiences — primarily builders, architects, ‘do-it-yourselfers’ and home owners — need a streamlined, direct user experience,” said Brent Paugh, vice president of sales and marketing for Georgia-Pacific Gypsum LLC. “We redesigned the Web site to focus on better serving the commercial and residential building community and do-it-yourselfers with a user-friendly, clear and action-oriented online solution.”
These specific improvements were implemented for the site:
- A new search applications to help users more easily find specific information on the site
- Streamlined navigation to ensure that the site provides easy access to information targeted to specific audiences such as contractors or architects
The site has been redesigned to decrease the number of one-page only visits and reduce the number of people who leave the site at the home page, according to Leslie Schworm, the company’s manager for Internet marketing communications.
“By focusing on user goals, we believe the site will enhance customer relationships and lead to a more productive online experience,” she said. “Architects, construction professionals and consumers alike rely on our site for comprehensive product information.”
Schworm added that nearly every visit to the new site results in a PDF download for further information.
Headquartered in Atlanta, Georgia-Pacific Corporation is a member of the National Council of the Housing Industry — The Supplier 100 of NAHB.
This feature is solely for educational and informational purposes. Nothing on this page should be construed as policy, an endorsement, warranty or guaranty by the National Association of Home Builders of the featured product or the product manufacturer. The National Association of Home Builders expressly disclaims any responsibility for any damages arising from the use, application or reliance on any information contained on this page.
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