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| The HBA in Midland County, Mich. created this ad using funds available through NAHB's advertising assistance grant program. |
‘Buy Now’ Campaign Helps Boost Activity in Smaller Michigan Market
The “Buy Now” campaign launched by the Home Builders Association of Midland County in Michigan, with funding from NAHB’s “Buy Now” Advertising Assistance Program, has been a hit with the HBA’s membership as activity in the Midland market has increased.
NAHB’s program provides advertising grants to qualifying HBAs hit hard by the housing downturn.
“It’s hard to say that it’s all because of the campaign,” said the HBA’s executive officer, Connie Valliere. “But our builders and remodelers have been busy and models are selling at our parade of homes. There is definitely increased activity.”
The HBA’s campaign, a two-week run of radio and newspaper advertising, featured the message “It’s a Great Time to Buy, Build or Improve.”
“Michigan has been really hard hit,” said Valliere. “We really felt it was important to get across the message that it’s never been a better time to invest in a home, whether it meant buying one, building one or improving one.” ...
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