Almost $1 Million Available in ‘Buy Now’ Grant Funds, Apply Now
NAHB has a little less than $1 million in “Buy Now” advertising assistance grants still available to local associations to bolster home sales in markets hit hard by the current housing downturn.
NAHB is encouraging HBAs that have not yet received or been approved to receive grant money to apply today.
To date, 117 HBAs in 36 states have received or been approved to receive more than $2 million in NAHB advertising assistance. Including the matching funds that the HBAs contributed, the total value of their advertising campaigns is more than $6.1 million.
The NAHB “Buy Now” Advertising Assistance Program provides grants to qualifying HBAs in three categories:
- HBAs conducting ad campaigns in the top 10 media markets (Tier 1)
- HBAs with more than 250 members operating in areas outside of the top 10 major media markets (Tier 2)
- HBAs with 250 or fewer members (Tier 3)
To qualify for grants, the ads must deliver a “buy now” message, be placed in 2007 and conducted in markets that have experienced a major decline in home sales and housing production.
To learn more about the program, eligibility considerations and requirements, click here, or call Niki Clark at NAHB at 800-368-5242 x806l.
To view a list of the HBAs that have received or been approved for grants, and their grant level categories, click here.