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Corporate Leaders See the Value of Green Building
A new survey from McGraw-Hill Construction says that most corporate leaders want to incorporate green and sustainable building into their companies' missions, and 18% are already well on their way.
Fifteen percent of those surveyed say sustainability is a competitive advantage, and over the next three years about one-third hope to be market leaders in sustainability, according to the "Greening of Corporate America SmartMarket Report."
“Almost 60% of the top decision-makers in America's most important corporations are seeing the value in sustainability concepts now, with that number expected to increase dramatically to 88% in just three years,” said Harvey M. Bernstein, McGraw-Hill Construction vice president of industry analytics, alliances and strategic initiatives.
"Today's corporate leaders are already very conscious of using green practices when considering new facilities, and they expect green building to have an increasing impact in the future," agreed Brad Haeberle, director of Marketing for Siemens Building Technologies, Inc., which co-sponsored the survey with McGraw-Hill.
Other survey findings:
- Government and internal management are strong drivers of green activities.
- Sixty percent of chief financial officers see the market differentiation that sustainability and green building can provide their companies. Sixty-three percent recognize the financial benefits, and 67% see a specific operating cost benefit from green.
- Fifty-seven percent of respondents think green fosters innovation within their companies.
The survey included 190 of corporate America's top firms, with no firm having revenues less than $250 million.
Eighty-four percent of respondents were CFOs, CEOs or senior vice presidents in environmental or investor-relations positions, according to McGraw-Hill.
For information on green building resources from NAHB, e-mail Calli Schmidt, or call her at 800-368-5242 x8132.
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"Residential Green Building SmartMarket Report
,” available through BuilderBooks.com’s Digital Delivery, addresses the growing trends and opportunities in green home building.
The report provides the results of market research conducted by McGraw-Hill Construction and NAHB about green building in home construction.
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