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CAASH Courses Launched at 50+ Housing Symposium
 The NAHB 50+ Housing Council is kicking off its new Certified Active Adult Specialist in Housing (CAASH) educational track and designation program with three courses following the Building for Boomers and Beyond: 50+ Housing Symposium later this month in Denver.
The CAASH designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to closing the sale and servicing the customer.
The courses will be offered June 2 and June 3. Each course also offers continuing education credit for CAPS, CGA, CGB, CGR, GMB, Master CSP, CSP, CMP and MIRM.
The 50+ housing symposium will be held May 30 to June 1.
CAASH Course Schedule
- “Designing for the Active Adult”*
Saturday, June 2
9:00 a.m.-5:00 p.m.
This course provides an overview of design considerations to take into account when planning single-family and multifamily housing for active adults. Participants will learn how to meet the needs of this diverse market and provide them with the housing options they demand.
- “Selling to Active Adults”*
Saturday, June 2
9:00 a.m.-5:00 p.m.
This course will help participants improve their sales success with the active adult home buyer by helping them develop sales strategies specific to this market. The course is designed to provide techniques to more effectively communicate with, qualify, handle objections from and close sales with potential active adult home buyers.
- “Smart Planning for Active Adult Communities”*
Sunday, June 3
9:00 a.m.-5:00 p.m.
This course will teach participants current trends in the active adult housing community and among 55+ households as well as key characteristics of the market segment.
Course Fees:
- 50+ Housing Council Members — $160
- NAHB Members — $185
- Non-NAHB Members — $235
To Register
For a full schedule of courses, or to register for the post-conference courses, visit www.nahb.org/build4boomers.
To learn more about the CAASH designation, visit www.nahb.org/CAASHinfo.
To register for courses held at the 50+ Housing Symposium, go to www.nahb.org/build4boomers, or contact the Office of the Registrar at 800-368-5242 x8338.
* Note: Attendance of all post-conference courses will be capped at 50 registrants per course. Each registrant will receive an e-mail confirmation from NAHB’s Office of the Registrar.
 Find Out What the 55+ Market Wants
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
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