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The Boomer ‘Agequake’ Is Coming, Marketer Says

Register Online for the 50+ Symposium by Friday, May 11

Builders and other housing industry professionals will explore the latest active adult and seniors housing design trends, innovations and the state of the market at the Building for Boomers & Beyond: 50+ Housing Symposium at the Hyatt Regency Denver at the Colorado Convention Center.

Hosted by the NAHB 50+ Housing Council, the symposium, considered the premier education and networking event for housing professionals serving the 50+ market, will be held May 30 to June 1.

Advanced registration is available online through Friday, May 11.

Innovative Design and Marketing

 

 

The Glass House, by East-West Partners, is on the transit-oriented development tour at the 50+ housing symposium.

 

New to the symposium this year will be the Best of 50+ Housing Awards gala, held on May 31, honoring the winners of the prestigious design and marketing awards program showcasing the latest trends and most innovative design.

The symposium’s popular housing tours have been expanded this year to showcase different market segments of the 50+ housing industry — active adult communities, service-enriched communities and transit-oriented development (TOD). Seats are still available for the active adult and service-enriched tours. Separate fees apply to the awards gala and housing tours.

Green Building 

The symposium will also feature a press conference on green building and the 50+ home buyer on Thursday, May 31. Colorado builder John Kurowski, of the Kurowski Development Co., and Baltimore-based architect Ed Hord, AIA, of Hord Coplan Macht, will discuss the surging demand among boomers for green building and how builders and architects are responding.

“With the addition of the Best of 50+ Housing Awards gala and our expanded schedule of housing tours, this year’s 50+ Housing Symposium has even more to offer to attendees,” said Bob Tippets, 2007 chairman of the NAHB 50+ Housing Council. “And housing professionals can take post-conference courses to get credit toward the new Certified Active Adult Specialist in Housing (CAASH) designation.”

Education

The educational programs, which include for-credit post-conference courses, will explore such topics as:

  • Higher-Density Housing that Appeals to Boomers
  • Kitchens and Master Suites: Two Keys to the Hearts of Boomers
  • How 50+ Consumers Buy and Sell Homes
  • Beyond Sun City: Exciting New 50+ Designs for Home and Community 

 

Of Note

  • Trends: Keynote speaker Andrew Zolli, a noted foresight and global trends consultant, will examine the ways in which increased longevity will touch every part of life, from work to career to health care and financial planning.

  • Not So Big: In addition, best-selling author Sarah Susanka will talk about how the "Not So Big" movement is influencing the way boomers inhabit their lives.

  • Long-Term Opportunities: Real estate advisor Tim Sullivan, president of Sullivan Group Real Estate Advisors, will assess the long-term opportunities and challenges facing building professionals today.


To Register

To register, or for more information, visit www.nahb.org/build4boomers. Advance registration ends Friday, May 11. After that, attendees may register on site.



Find Out What the 55+ Market Wants

Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.

Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.

To view or purchase this publication online, click here, or call 800-223-2665.

 

 

 

 

 

 
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