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KB Home Offering Buyers Eco-Friendly Products
KB Home has introduced myEarth, a program educating home buyers on the eco-friendly products available at the 31 KB Home Studios in major metropolitan markets across the country.
The studios offer thousands of design choices for home buyers — including flooring, cabinets, appliances, lighting, countertops and more.
“Consumers are increasingly interested in ways they can help preserve the environment,” said Lisa Kalmbach, senior vice president of KB Home Studio.
“myEarth highlights products, many that have we have offered for several years, that offer benefits to both the home buyer and the environment,” she said. “We have already seen an increase in sales for products such as radiant barriers that demonstrate eco-friendliness and cost-savings benefits.”
Products throughout the studio are tagged with the myEarth logo and are accompanied by information explaining their benefits. They can be found in these categories:
- Energy-Efficient. Included among options that conserve or generate energy from renewable sources are: radiant barriers, Energy Star appliances and light fixtures, programmable thermostats and light dimmers.
- Water Wise. Water-conserving options include: xeriscape landscaping, low-flow plumbing fixtures and faucets and water-conserving washers and dishwashers.
- Healthier Home. Products that promote cleaner indoor air quality and water or that have anti-germ or similar qualities include: water treatment systems, central vaccum systems, low-VOC paint and gas and electric fireplaces.
- Sustainable Sources. Recyled, recyclable and environmentally sustainable materials include: carpet made from recycled and recyclable nylon, bamboo flooring and doors made from recycled wood particles.
For information about green home building resources available from NAHB, e-mail Cali Schmidt, or call her at 800-368-5242 x8132.
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The report provides the results of market research conducted by McGraw-Hill Construction and NAHB about green building in home construction.
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