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‘Buy Now’ Advertising Assistance Nears $1 Million. Apply Now.
 If your local association is currently engaged in an ongoing advertising campaign in print, radio or television outlets, or if you are planning such a campaign, have your association apply for a “Buy Now” matching advertising assistance grant from NAHB. HBAs from around the country have already applied and have begun to receive their assistance funds.
To date, 38 local associations have applied for advertising assistance grants from the $1 million to be awarded during the first phase of the program, and $932,429 has been approved. The total cost of the campaigns is $3.5 million. Another $2 million will be made available if the program is successful, and HBAs are encouraged to apply now.
NAHB launched the multi-million dollar grant program last month to assist local home builders associations in an effort to bolster home sales in markets hit hard by the current housing downturn and help offset the cost of local ad campaigns.
The NAHB “buy now” ad assistance program will provide grants to qualifying HBAs in three different categories:
- HBAs conducting ad campaigns in the top 10 media markets would receive assistance equaling up to one-third of the total cost of the campaign, with a maximum NAHB contribution of $75,000. In other words, an HBA conducting a campaign costing a total of $225,000 could receive a $75,000 contribution from NAHB and cover the remaining $150,000.
- HBAs with more than 250 members operating in areas outside of the top 10 major media markets would qualify for matching grants up to a maximum of $40,000 and be required to pay for at least half the cost of the campaign.
- HBAs with 250 or fewer members would qualify for grants of up to $5,000.
To qualify for grants, the ads must deliver a “buy now” message, be placed in 2007 and conducted in markets that have experienced a major decline in home sales and housing production.
To learn more about the program, eligibility considerations and requirements, click here (www.nahb.org/buynowapplication), or call Niki Clark at 800-368-5242 x806l.
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