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San Diego Web Site Gives Buyers an Edge
 A new online resource to help potential home buyers take advantage of the current buyer’s market was launched recently by the Building Industry Association of San Diego and the San Diego Association of Realtors®.
The new site (sandiegohomeownership.com) provides consumers with valuable information about the housing market and how to buy a home in San Diego. It is part of the BIA’s ongoing “Campaign for California Homeownership,” which was created in 2005 to help promote public policies that help increase homeownership opportunities for all Californians.
“Housing market conditions have changed, and there is a significant amount of confusion in the marketplace” from widely diverging viewpoints of economists and the media, said Scott Brusseau, president of the BIA. The new Web site, he said, “provides neutral information in a consumer-friendly manner to ease that confusion. Hopefully, this will help San Diegans make sound decisions about purchasing a home locally.”
“San Diego’s economy is strong and diverse, with a low unemployment rate,” said David Cabot, president of the San Diego Realtors®. “Interest rates are still near historic lows and there are a variety of homes of all types available. Homeownership is a cornerstone of the American way of life. The general public has more access to information about the home buying process and Realtors® are available to guide consumers through this major life transaction.”
The “Making the Buyer’s Market Work for You” campaign by the two groups also includes local radio and television spots that promote the benefits of homeownership and direct consumers to the Web site.
The Web site includes links to home builders and free new-home locating services.
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For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
 ‘Building Your Home: An Insider’s Guide’ Available at BuilderBooks.com
“Building Your Home: An Insider’s Guide,” available through BuilderBooks.com, gives home buyers who are planning to build a new home first-hand, up-to-date information about what to expect, the questions they need to ask, and the opportunities and options available at each stage of the building process.
To view or purchase this publication online, click here, or call 800-223-2665.
 Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Want to Know More? Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
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