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Inaugural Class of IRM Fellows Inducted at IBS
The Institute of Residential Marketing (IRM) inducted its inaugural class of Fellows during the International Builders' Show in Orlando, Fla. last month. Advancement to Fellow is the highest honor that a Member of the Institute of Residential Marketing (MIRM) can receive.
The newly named Fellows are:
- Bonnie Alfriend, MIRM, CMP, president of Alfriend Sales & Marketing Solutions, Pebble Beach, Calif.
- Charles Graham, AIA, MIRM, CMP, Newton Graham Consultants, Charlotte, N.C.
- Dan Levitan, MIRM, CMP, president of Levitan & Associates, Ft. Lauderdale, Fla.
- Bob Schultz, MIRM, CSP, president of New Home Specialist Inc., Boca Raton, Fla.
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Alfriend | "Each Fellow has made significant contributions to our industry, and I am very pleased to recognize them for their hard work and dedication," said Mary DeWalt, president of the Institute of Residential Marketing and president of the Mary DeWalt Design Group in Austin, Texas.
- Bonnie Alfriend, whose sales and marketing company serves builders and developers, is a past IRM president and a dedicated national IRM instructor.
NAHB honored Alfriend with the 1998 Trina Ripley Excellence in Education Award for her outstanding lifetime achievement in educating new-home sales and marketing professionals and helping to achieve the goals of the IRM.
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Graham | Charles Graham's company provides general management consulting in the areas of strategy development, organizational structuring, control systems and financial management. He is past chairman and current trustee of NSMC and past president of the IRM.
He is the principal author and a national instructor for the IRM course, "Marketing Strategies Budgets and Plans." He was the 1994 recipient of the NAHB Trina Ripley Excellence in Education Award for his outstanding lifetime achievement in educating new home sales and marketing professionals and helping achieve the goals of the IRM.
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Levitan | Dan Levitan, president of a strategic consulting firm serving builders, developers and lenders, has been an active member of NAHB at the local, state and national levels for more than 28 years. A charter MIRM designee, Levitan was the recipient of the 1997 Trina Ripley Excellence in Education Award.
He has served as trustee and president of the IRM and is incoming vice chairman of NAHB's National Sales and Marketing Council (NSMC). He is a national instructor for IRM and CSP courses and the author of the IRM course, "Increased Profits through Effective Builder-Broker Cooperation."
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Schultz | Bob Schultz is the president of a management consulting and sales training firm for home builders, developers and Realtors®. Schultz was instrumental in forming the Sales and Marketing Council of the Florida Atlantic Builders Association (which merged to become the Gold Coast Builders Association) and was elected its chairman in 1982. Under his leadership, NAHB named that SMC the "Best New Sales and Marketing Council" in the nation.
Schultz was honored with the 2002 Trina Ripley Excellence in Education Award for his commitment to instruction, course preparation and committee involvement. He has served on the board of rrustees of the NSMC and was its vice chairman in 1984.
Fellowship Eligibility
To be eligible for a Fellowship nomination, an individual must be an active MIRM for a minimum of 10 years. Fellows are nominated by their peers and selected by the IRM Admissions and Standards Committee.
The College of Fellows was founded in 2006 by the IRM to introduce an elite IRM membership level and build a community that will:
- Promote the profession of selling and marketing new homes and/or related products and services
- Advance the standards of sales and marketing education
- Make the profession an ever-increasing service to the building industry
- Advance the value of the IRM and its designations among home building professionals
The ceremony honoring sales and marketing professionals for achievement, experience and dedication to the industry was held during the annual IRM Commencement Breakfast on Feb. 7 at the Peabody Hotel.
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