|
Use CRS Credits Toward New Homes Sales Designations
 Potential Certified New Home Professional (CMP) and Member, Institute of Residential Marketing (MIRM) designation holders can use their Certified Residential Specialist (CRS) designation for elective credit in their CMP/MIRM profile and application.
NAHB’s National Sales and Marketing Council (NSMC) and the Institute of Residential Marketing (IRM) approved the CRS designation for professional licenses and designation credit — a designation that focuses on existing home sales — in the CMP/MIRM profile for a maximum of 10 credits.
CRS and IRM are highly recognized designations within the residential sales and marketing industry and many sales professionals across the county hold both designations. Many CRS members and designees are also IRM designees because they sell and market new homes. Many IRM designees hold CRS designations because of their work in resale homes.
"The Council of Residential Specialists is proud to be recognized by NSMC and IRM, which puts a high value on the education of its members," said Toni Sherman, the Council of Residential Specialists’ director of business relations. “We look forward to other collaborative opportunities."
The Council of Residential Specialists, with more than 44,000 members, is the largest not-for-profit affiliate of the National Association of Realtors®. The council awards CRS designations to experienced Realtors® who have completed advanced professional training.
For more information, visit www.crs.com.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Want to Know More? Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
 'Sales and Marketing Checklists' Covers the Ins and Outs of New Home Sales
“Sales and Marketing Checklists for Profit-Driven Home Builders,” available through BuilderBooks.com, covers the major steps involved in successful new home sales.
Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals and a great close. This expanded second edition also includes a new chapter on utilizing technology in your marketing and a more extensive chapter on multicultural sales.
To view or purchase this publication online, click here, or call 800-223-2665.
|
