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‘Housing Bubble’ T-Shirts Are Being Sold for a Worthy Cause
 A series of t-shirts has been created by a real estate public relations firm in Jacksonville, Fla. to poke fun at the media’s role in undermining consumer confidence in the housing industry, and sales proceeds are going to Habitat for Humanity and Home Builders Care.
“The housing market correction has been an unfortunate reality, said Tim Hamby, president of Renaissance Creative, which provides advertising, marketing and public relations for residential, commercial and resort real estate clients across the country. “But everyone knows the market will eventually return to normal.”
The shirts, he said, are also geared to allowing industry professionals to vent their frustration over the excessively negative interpretations of the current market correction that have appeared frequently in the news media.
One shirt design, “The Attack of the Housing Bubble,” spoofs the panic initiated by media reports of an imminent collapse in housing values, with a knockoff of a vintage 1950s B-horror movie poster.
An “Overblown” shirt recalls Bazooka Joe and a third design, “The Housing Bubble Did Me Right,” portrays a man and woman drinking martinis under a shower of dollar signs in celebration of the economic benefits of home building.
Hamby said that the t-shirts were originally developed for clients and friends, but they struck a chord and the company decided that they could be marketed for a worthy cause.
“Everyone in the industry — Realtors®, builders, developers, mortgage people — they really get a kick out of them. They make a great gift and bring some perspective to the current market fundamentals,” he said.
To take a look at the shirts, or to place an order, click here.
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