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Builders Can Share Opinions at IBS Focus Groups
During the 2007 International Builders’ Show (IBS) in Orlando, builders will have several opportunities to have their opinions heard, to help shape the future of home building products and practices, and to get paid for doing it.
The NAHB Research Center offers integrated consulting services, all with the core mission of improving the quality and affordability of housing by driving innovation in home building technologies. Insight and feedback from building professionals is of key importance in this effort.
Builders can participate in Research Center market research initiatives by joining the Home Builders Online Research Panel. Members of this panel receive periodic e-mails to participate in research studies on topics such as the effectiveness of various building practices, suggestions for building product and material improvements and how to address emerging industry issues.
In appreciation for their participation, panelists receive gift cards for every three online questionnaires they complete. The feedback from panelists and their contact information is kept strictly confidential, and there is no cost to join the panel.
Roaming recruiters wearing “blinky” pens in their toolbelts will be on site during the IBS to help interested builders join the panel.
A short application form for joining the panel is also available at www.nahbrc.org/researchpanel.
The Research Center will also be conducting many focus groups during the show. Multiple groups will be scheduled throughout the day — from 7:00 a.m. until 6:00 p.m. — on Feb. 7-9. Focus group participants will receive breakfast, lunch or dinner, depending on the time of day, and a stipend.
Those interested in participating in one of these groups should e-mail Ronda Oglesby or call her at 800-638-8556 x6262.
For more information on all of the NAHB Research Center’s quantitative and qualitative market research capabilities and opportunities, call 800-638-8556 or visit www.nahbrc.org.
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