York Cites Hot Trend in HVAC Upgrades
York (Booth W7329) will be providing attendees at the International Builders’ Show in Orlando with insights into how they can customize HVAC equipment and products to tap into a hot trend for builder upgrades in today’s competitive marketplace.
Traditionally, builders have turned to flooring and aesthetics for upgrades to capture the attention of prospective buyers in a slow market, according to Andy Armstrong, director of marketing for Johnson Control’s Unitary Products Division, the maker of the York brand of heating and cooling products, but there is a new trend that will enable builders to maintain their sales and profitability.
“Customization is a trend we are seeing in many markets in the United States,” said Armstrong. “Home buyers are spending their dollars on more efficient equipment and on indoor air quality products.”
Armstrong noted that builders and consumers are using the new technology available in HVAC products to manage operational costs and improve home comfort.
ECM blowers, multi-stage equipment and programmable thermostats all lower utility bills, he said, and filter media and zone systems improve quality of life by maximizing home comfort.
“In addition to energy efficiency upgrade sales, we have seen a steady increase in the sales of our custom panels for our Affinity outdoor units,” he said.
The Affinity series offers high efficiencies and optional color panels to match the exterior of the home. In addition, York has more than 70 major colleges represented on its college logo panels for enthusiastic collegiate sports fans.
“The Affinity units add curb appeal for the builder and consumer, something not traditionally associated with HVAC equipment,” he said.
For more information on York products, including the Affinity line of heating and cooling products, visit Booth W7329, or click here.
York – A JCI Company is a member of the National Council of the Housing Industry — The Supplier 100 of NAHB.
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