Week of January 8, 2007
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50+ Housing Council Events at the Builders’ Show
How Market Conditions Affect Active Adult Housing; At IBS
Learn About the Risks of Age-Targeting Communities at IBS
Enter the 2007 50+ Housing Design, Marketing Competition

Sign Up for Free Active Adult Plan and Ad Reviews at IBS

NAHB’s 50+ Housing Council is offering two days of free plan and ad reviews for NAHB members in the active adult industry.

The one-on-one reviews will be held at the 50+ Housing Council Hospitality Suite, West 107, Level 1 in the Orange County Convention Center on Thursday, Feb. 8, and Friday, Feb. 9.

  • "Active Adult Architectural Plan Reviews
    10:00 a.m.-noon; 1:00-5:00 p.m.

    The country’s top active adult architects and land planners will review community, clubhouse and home plans in one-on-one sessions with participants. Sign up at the hospitality suite for these complimentary reviews.

  • "Active Adult Community Ad Reviews" 
    10:00 a.m.-noon; 2:00-4:00 p.m. 

    Leading active adult marketing professionals will review community advertisements in one-on-one sessions with participants. Sign up at the hospitality suite for these complimentary reviews.

 

Visit the hospitality suite to sign up for a complimentary, 30-minute appointment during the times available.



Save the Date for 2007 50+ Housing Symposium

Mark May 30-June 1, 2007 on your calendars to attend the 50+ Housing Symposium.

The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.

Visit www.nahb.org/build4boomers for more information. 



Find Out What Boomers Want

Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.

Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.

To view or purchase this publication online, click here, or call 800-223-2665.



New 50+ Designation Coming in 2007

Coming in 2007 is a new designation from NAHB specifically for individuals in 50+ housing.

The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to closing the sale and servicing the customer. 

For more information, visit www.nahb.org/CAASHinfo.



NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market

With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.

To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.

For assistance, call the NAHB Member Service Center at 800-368-5242.

 
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