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Learn About the Risks of Age-Targeting Communities at IBS
 To age-restrict or not is a tricky decision for builders.
Builders considering building an age-restricted community must understand the Fair Housing Act and all its ramifications, and how the act will impact their operations.
It is equally important that builders understand how to market their property correctly. Otherwise, they could run afoul of the law.
"Fair Housing for the Active Adult Builder" will teach those in the adult market who are considering building an age-restricted community that marketing lifestyle is not enough, and that age-targeting a community may not be a risk worth taking
"Fair Housing for the Active Adult Builder" will be held Thursday, Feb. 8, from 1:30-3:00 p.m. in rooms South 330 E-H in the Orange County Convention Center.
Attendees will learn what words to avoid, how to portray their potential buyer base in advertising and marketing campaigns and more.
An attorney specializing in fair housing will simplify the act and an active adult builder who learned the hard way and a marketing professional will provide pointers and examples.
Evelyn Howard, of Howard & Associates, Bethesda, Md., will moderate the session. Panelists include Kathi Coughlin Williams, Fair Housing Institute, Norcross, Ga.; Ken Simons, Leewood Real Estate Group, Staten Island, N.Y.; and Nikki Liesse, Howard Hughes Corp., Las Vegas.
To Register
To register, visit the 50+ housing track of the educational seminars on the International Builders' Show Web site, www.buildersshow.com. Use the "My Show Planner" tool to register for specific courses.
 Save the Date for 2007 50+ Housing Symposium
Mark May 30-June 1, 2007 on your calendars to attend the 50+ Housing Symposium.
The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.
Visit www.nahb.org/build4boomers for more information.
 Find Out What Boomers Want
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
 New 50+ Designation Coming in 2007
Coming in 2007 is a new designation from NAHB specifically for individuals in 50+ housing.
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to closing the sale and servicing the customer.
For more information, visit www.nahb.org/CAASHinfo.
 NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.
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