How Market Conditions Affect Active Adult Housing; At IBS
Industry marketing professionals from across the country will discuss how active adult communities are succeeding in today's housing market and what is happening in the active adult markets they serve during a marketing breakfast by NAHB’s 50+ Housing Council.
The breakfast will be held from 7:30-9:30 a.m. Thursday, Feb. 8, in West 222A, Level II of the Orange County Convention Center.
Barbara Kleger, of 55+ Consulting in Philadelphia, will moderate the panel. Panelists include Bill Becker, of The William E. Becker Organization based in Teaneck, N.J.; Tracy Bild, of Dynamic Performance International in Tampa, Fla., Kathy East, of Creating Results, in Woodbridge, Va.; and Sandra Quinn, of Traditions of America of Philadelphia.
Fee: $35, including breakfast.
To register, click here.
For more information, e-mail Janice Coyle at NAHB, or call her at 800-368-5242 x8386.
Save the Date for 2007 50+ Housing Symposium
Mark May 30-June 1, 2007 on your calendars to attend the 50+ Housing Symposium.
The seniors housing symposium is the premier educational and networking event for industry professionals who serve the burgeoning 50+ market.
Visit www.nahb.org/build4boomers for more information.
Find Out What Boomers Want
“Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, can help you better build and market homes to this age group.
Capitalize on the niches, needs and opportunities of this rapidly growing market by learning their preferences.
To view or purchase this publication online, click here, or call 800-223-2665.
New 50+ Designation Coming in 2007
Coming in 2007 is a new designation from NAHB specifically for individuals in 50+ housing.
The Certified Active Adult Specialist in Housing (CAASH) designation gives housing professionals serving this rapidly burgeoning market the essential knowledge, tools and skills that will help them succeed — from conducting initial research to design considerations and features to closing the sale and servicing the customer.
For more information, visit www.nahb.org/CAASHinfo.
NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.