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Home Depot Finds Aging Baby Boomers Want to Stay Put
A majority of people who are 50 and older want to stay in their homes for the foreseeable future and plan improvements or a remodel during that time, according to a new study conducted by Focalyst for The Home Depot, a member of the National Council of the Housing Industry — The Supplier 100 of NAHB.
The study, which gathered data from more than 30,000 consumers from the baby boom generation and older, is the largest and most comprehensive study ever conducted of this market, according to Home Depot.
“This is a dynamic consumer group with a wide range of interests and needs, and we want to enable them to make the most of their home regardless of life stage,” said Roger Adams, the home improvement retailer’s vice president of marketing.
Key home improvement findings for consumers 50 and older include:
- 60% expect to live in their current residence during the next five years.
- 65% plan to remodel or improve their homes.
- 42% of all home improvement projects will be done by outside contractors.
- 77% believe that how their home looks is an important part of who they are.
- 73% say that the kitchen is their most important room.
Home owners of any age can benefit by incorporating innovative designs into their home improvement plans, Home Depot says, creating not only a stylish environment reflecting their lifestyle, but also a safe and comfortable home for years to come. Following are home modification suggestions for two key areas of the home — the kitchen and the bath.
In the kitchen:
- Under-cabinet task lighting brightens countertops, reducing eye strain.
- Pull-down shelving improves pantry access.
- Slide-out drawers eliminate the need to twist or bend for pots and pans.
- Elevated dishwashers reduce stooping or bending.
- D-shaped cabinets and drawer handles are easier to grasp.
- Anti-scald devices reduce the risk of hot water burns.
- A 36-inch countertop height reduces back strain and promotes easier access.
- Adjustable countertops offer added flexibility and more convenient access.
- Softer, natural flooring reduces back and foot strain for periods of standing.
In the bath:
- Motion-sensing faucets are ideal for those with arthritis.
- Sinks and vanities should be placed at a comfortable height.
- Level handles on faucets and doors are easier to use at any age.
- Smooth counter edges prevent bumps and bruises.
- Strategically placed grab bars in the shower reduce the risk of falling.
- A 17-inch toilet height offers maximum ease and comfort.
- Bath and shower chairs add extra comfort and convenience.
 Find Out What Boomers Want
"Boomers on the Horizon: Housing Preferences of the 55+ Market,” available through BuilderBooks.com, outlines characteristics of 55+ households and will show you the statistically significant differences in their preferences.
You’ll learn the shopping practices, opinions and attitudes of these customers.
Based on a study conducted by the NAHB Economics Department with funding from the 50+ Housing Council, this book provides convincing evifdence that boomers are on the verge of drastically changing the home building industry.
The book is currently on sale, at 50% off.
To view or purchase this publication online, click here, or call 800-223-2665.
 Plan to Atend the 50+ Housing Symposium
Mark your calendar for the 2007 50+ Housing Symposium. The 2007 seminar will be held May 30-June 1 in Denver.
For more information, visit www.nahb.org/build4boomers.
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