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Hone Your Sales and Marketing Skills at Free Teleconference
 Industry experts will provide timely, practical tips to improve your marketing and sales strategy in a changing market during a free, one-hour teleconference on Jan. 9. The teleconference is available to NAHB members.
Co-hosted by NAHB’s National Sales and Marketing Council and Biztools, NAHB’s business management comprehensive resource on the NAHB Web site, the teleconference call will include 40 minutes of presentations by a builder and sales and marketing professionals followed by 20 minutes of questions from the audience.
Topics will include:
- Minimizing objections: Understanding buyer needs, wants, abilities and fears
- Innovation: Offering incentives to buyers and employees
- Assessing your sales team
- Strategizing appropriate product mix: Shopping the competition
- Reducing inventory
- Maximizing lender relations
- Cutting costs
Speakers include:
- Moderator: Tom Stephani, CGB, CAPS, MIRM, CMP
William Thomas Homes, Inc./CCC, Inc.
- S. Robert August, MIRM, CMP, Master CMP
S. Robert August & Company, Inc.
- William Becker, MIRM, CMP
The William E. Becker Organization
To register for the free Changing Market Audio Conference, click here.
Teleconference materials will be e-mailed to participants before it begins.
For more information, view the Toolkit for a Changing Environment (available to NAHB members only).
 NAHB Kit Gives Builders Back-to-Basics Tips in Cooling Market
With the current cooling of the nation’s housing market expected to persist into the middle of next year, NAHB has developed a comprehensive online toolkit geared to providing association members with information that will help them prosper in today’s changing business environment.
To access the “Back to Basics” toolkit, you must be an NAHB member and have a login to www.nahb.org. To create a login, go to www.nahb.org/login or click on the log-in button on the main menu bar.
For assistance, call the NAHB Member Service Center at 800-368-5242.
 NAHB Has Nearly Resources to Help You Run Your Business More Profitably
Go to NAHB's Business Management Tools Web pages (available to members only) for instant access to nearly 300 timesaving, moneymaking and cost-cutting business resources to help you run your business more profitably. Get guidance on accounting and financial management, business strategy, computers and information technology, customer service, human resources and more.
Resources are added weekly, so bookmark www.nahb.org/biztools to go directly to these vital business management resources.
Local and state home builders associations can link directly to www.nahb.org/biztools from their Web site and give their members instant access to these resources. It will make your HBA's Web site the place to go for the information and guidance that members need to succeed.
 Survive Changing Markets
Bill Webb, MIRM, shows you how in “Sweet Success in New Home Sales,” available through BuilderBooks.com. This book provides powerful techniques for selling more homes and making more money in leaner times. This book lays out the proven approaches for crafting and delivering sales excellence.
To view or purchase this publication online, click here, or call 800-223-2665.
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