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The Race Is On … National Membership Day Is May 23
 The race is on toward National Membership Day. This year’s membership campaign is “NAHB Members — Driven to Be the Best.” Can your local Sales and Marketing Council (SMC) say that?
Join dozens of local SMCs by supporting National Membership Day 2006. Hold your SMC’s membership campaign in conjunction with National Membership Day on Tuesday, May 23. Start planning your membership push for the month of May by participating in NSMC’s National Membership Day activities.
Hold a membership drive, an individual recruiter contest and stage a phone-a-thon to recruit new members for your sales and marketing council. Sell the many benefits of membership — including national-level benefits such as Sales + Marketing Ideas magazine. Also, promote the many benefits your SMC provides members, including networking events, education programs and recognition opportunities.
The SMCs recruiting the most new members in their group size win a $200 voucher for use at The NAHB University of Housing.
Individual recruiters who sign up five or more new members win a $25 American Express gift card. The SMC member who recruits the most new members wins a free pass to the 2007 International Builders’ Show in Orlando, Fla.
For more information, see NSMC’s National Membership Day overview. The top SMCs and individual recruiters also will be published in NSMC e/News, the e-newsletter for the National Sales and Marketing Council.
“National Membership Day is one of NSMC’s most important recruitment events of the year,” said Peggy Brassfield of the Home Builders Association of Lexington in Lexington, Ky. and 2006 vice chair of NSMC’s Membership and Local Councils Committee. “It’s an opportunity to grow our membership, remind members why they joined by reinforcing member benefits and promote the value of local Sales and Marketing Councils. We’re counting on all NSMC members and local SMCs to support National Membership Day by calling in new members.”
Visit the Resources for SMC section of the NAHB Web site for more details, e-mail Jeff Jenkins at NAHB, or call him at 800-368-5242 x8292.
For more information on National Membership Day, visit www.nahb.org/MembershipDay.
 Subscribe to Sales + Marketing Ideas Magazine for Cutting-Edge Information
For additional cutting-edge sales and marketing information, subscribe to NAHB’s Sales + Marketing Ideas Magazine (www.smimagazine.com).
Click here to learn about membership benefits of the National Sales and Marketing Council and the Institute of Residential Marketing.
 Earn Valuable Sales and Marketing Designations Through IRM Programs
The Institute of Residential Marketing (IRM) offers four designation programs for sales and marketing professionals:
- The MIRM and CMP designation programs for new home marketing professionals
- The CSP and MCSP designation programs for new home sales professionals
For more information on these designation programs, click here.
Ask an Expert
You also can ask designation holders questions about obtaining a designation, specific courses, case studies and more. "Ask An Expert" is available on the NAHB Web site by clicking here.
 'Sales and Marketing Checklists' Covers the Ins and Outs of New Home Sales
“Sales and Marketing Checklists for Profit-Driven Home Builders,” available through BuilderBooks.com, covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals and a great close. This expanded second edition includes a new chapter on utilizing technology in your marketing and a more extensive chapter on mulitcultural sales.
To view or purchase this publication online, click here, or call 800-223-2665.
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