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Housing’s Critical Role Is Focus of NAHB Ad Campaign
In an effort to bring attention to housing’s critical role in maintaining a healthy economy and to elevate the industry’s policy positions on the national legislative and regulatory agenda, NAHB has launched an inside-the-Beltway advertising campaign.
During the year, the association will be running 12 full-page, color ads in the National Journal, a weekly news magazine that is widely read by members of Congress and policymakers.
In a March 11 ad titled “16 cents goes a long way,” a stack of 16 pennies is used to illustrate housing’s share of every dollar in economic activity generated across the country. “It’s a powerful investment that has enabled the housing sector to lead the national economy forward for four consecutive years,” the ad copy reads.
NAHB President David Pressly said that the ad program is part of NAHB’s ongoing effort to remind policymakers of “housing’s critical contribution to economic growth and the American way of life when considering tax reform or other key industry issues.”
“Telling our housing story powerfully and persuasively to members of Congress and top Administration officials is perhaps the most important function of your national association,” he added.
For more information on the ad campaign, e-mail Jay Shackford at NAHB, or call him at 800-368-5242 x8406.
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