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‘Downsizing’ a Dirty Word for Aging Baby Boomers
Much to their detriment, home builders who are waiting for the first wave of the 77 million baby boomers born between 1946 and 1964 to start retiring may be missing out on a growing market force in the housing industry, according to speakers at NAHB’s Building for Boomers and Beyond Seniors Housing Symposium, which was held May 16-18 in Chantilly, Va.
The 50+ population is looking for new housing, but not within the context of retirement traditionally associated with this age group, symposium panelists said. And although it is difficult to make generalizations about this independent-minded generation, they said, by and large aging boomers do not see themselves trading down but instead expect to be moving up to the best housing they have ever had, even if it means taking out a hefty mortgage to finance their lofty housing aspirations. ...
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