Print This Article			Print All Articles			Email the Editor

Whirlpool Joins Alliance Promoting Energy-Efficient Products

Whirlpool Corporation

Headquartered in Benton Harbor, Mich., Whirlpool Corporation is a member of the National Council of the Housing Industry — the Supplier 100 of NAHB.

Whirlpool said that it will be participating in the new Noisette Urban Alliance Studio, a facility that provides educational programs to building industry professionals and the public. The studio’s mission is to introduce to the mainstream American consumer resource friendly concepts such as durability, energy efficiency and “green” environmental guidelines.

“Whirlpool Corporation takes an active role in researching and developing resource-friendly appliances,” said Guy Minnix, the company’s director of contract marketing and strategy. “These appliances are designed to help home owners realize significant water and energy savings over time. More importantly, they help us promote more eco-friendly societies. This particular project offers us the unique opportunity to share what we’ve learned with the building community and their home buyers.”

The revitalization of North Charleston, which is rebounding from the loss of the Charleston Naval Base in 1996, will cost $1.85 billion.

With a focus on education, the NUA studio will help develop a market for innovative and efficient products, many of which, despite billions of dollars each year in corporate investments, never reach home builders and buyers because consumers have not been sufficiently exposed to the concepts behind them.

Noisette Company CEO John Knott, Jr. likened the studio to “a permanent trade show” where Whirlpool will be participating in educational programs on incentives for purchasing these various products; the company will also join with NUA partners in product research in an effort to develop new technologies for healthier living.

Whirlpool Executive Confirmed as NAHB Associate National Vice President

In other news from Whirlpool, NAHB last month selected the company’s director of trade relations, Omer “Butch” Gaudette, as the association’s 2005-2006 national vice president.

In that position, Gaudette will represent NAHB’s more than 150,000 associate members. He says that he intends this year to strengthen relationships among local, state and national members to ensure all have a better understanding of the issues they face within the building industry.

In his new role, Gaudette will be a voting member of the NAHB Executive Board and will have the opportunity to attend regional events to represent the association’s associate members and speak to their groups.

Through Whirlpool Corporation, Gaudette has played an active role in the building industry for almost two decades. He served as NCHI co-chair and a member of its board of trustees, and he was the council’s liaison to the NAHB Associates Committee.

This feature is solely for educational and informational purposes. Nothing on this page should be construed as policy, an endorsement, warranty or guaranty by the National Association of Home Builders of the featured product or the product manufacturer. The National Association of Home Builders expressly disclaims any responsibility for any damages arising from the use, application or reliance on any information contained on this page.

go to top