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Seniors Housing Courses, Events at Builders’ Show
The NAHB Seniors Housing Council is offering a variety of education programs, special events and networking activities at the 2005 International Builders’ Show (IBS) in Orlando.
Industry professionals who are currently involved in seniors housing or are interested in learning more about the active adult market will find countless opportunities to bolster their knowledge of the fastest-growing segment of the housing industry.
Attendees can choose from 15 education programs covering everything from design and marketing to the latest research and trends. Topics range from “Forever Young: Customized Universal Design” and “Active Adult Condos and Rentals: The Future Is Here” to “David vs. Goliath: Active Adult Strategies for Entrepreneurial Builders” and “Tournament of Champions … Turning Prospects into Buyers.”
Boomer expert Mark Goldstein will explain the demographic shift that is occurring and how builders can reposition their companies to capitalize on the boomer market in his presentation, “Reinvention of the Building/Housing Market: Boomers and Beyond,” from 1:30-3:00 p.m. Friday, Jan. 14, in the Orange County Convention Center, Room 308.
“Designing for the Active Adult” will show builders how to design homes and communities to better meet the needs of the active adult buyer. The session will be from 9 a.m.-5 p.m. Wednesday, Jan. 12, in Room 330B.
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